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Licensing shouldn’t be a hassle
Storyblocks is dedicated to giving our customers peace-of-mind that they’ll avoid copyright claims with properly licensed assets from a trusted source. Our customers are protected in perpetuity by the highest level of legal coverage in the industry.
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THE STORYBLOCKS LICENSING GUARANTEE
100% Royalty Free
Anything you download is yours to use royalty free, all within the flat price of your subscription fee. There's no need to track different licenses used for each asset or project, and no surprise bills after your campaign launches.
Worldwide Distribution
Our license has no restrictions on geography, or the number of times a project is viewed. We want your stories to be seen far and wide. Check your plan details to make sure you are covered for the channels that you need.
In Perpetuity
Anything you create and publish during your time as a Storyblocks member will be covered by our license - forever. Your license never expires, so your stories can live on too.
YouTube Claims Support
Our platform helps you proactively avoid Content ID claims, so you won't risk delays when publishing your videos to YouTube. If any issues do arise, our support team will jump in to assist to get your claim resolved quickly.
Licensing options
We offer two easy to understand licensing options: Individual and Business. Anything you download—video, images, audio, or templates —will be covered by the license associated with your plan.
| Individual License Ideal for content creators, freelancers, and video professionals. | ||||
Coverage | Assets licensed to an individual | |||
Indemnification | Up to 20,000 USD covering an individual | |||
Production Budget | Unlimited | |||
| Distribution | Assets can be used for any of the following use cases: educational, print, multimedia, games, in-store merchandising, and the internet. | |||
Rights Certificates & Cue Sheets | Included in the Pro plan only | |||
Perpetual Use | Perpetual use for projects created during your Storyblocks subscription | |||
| Exclusive Features |  | |||
| Does This Sound Like You? Check out our plans. Sign Up Now | Does this sound like you? Check out our plans. Sign Up Now | |||
| Business License Best for creative teams. Give your entire department, company, or organization the coverage it needs. | Business License Ideal for teams and companies who require coverage for their organization. | |
| Sharing Permissions | Assets licensed to your organization. When a user leaves your company, the license doesn't leave with them. | |
| Production Budget | Up to 1,000,000 USD covering an organization | |
| Indemnification | Unlimited | |
| Distribution | Assets can be used for any of the following use cases: educational, print, multimedia, games, merchandise, and the internet, broadcast, TV, streaming / OTT and feature films. | |
| Distribution | Included | |
| Creative Tools | Perpetual use for current and future projects created with your Storyblocks subscription | |
| Exclusive Features | Unlock features to scale your creative output and empower your entire team with Maker for Teams, SSO, and shared project folders. | |
| Does This Sound Like You? Let's get you set up. | Does this sound like you? Let's get you set up. Talk to Sales | |
Focus on creating, not double-checking your legal rights
Select the license that best meets your needs, now and in the future
More licensing resources
Frequently Asked Questions
What rights are included with the Business license?
- All licenses are royalty-free in perpetuity—you’ll never have to pay royalty fees to keep your license.
- Unlimited projects—there’s no need to track how many times you’ve used your assets.
- Licenses are valid worldwide—there are no geographic restrictions.
- Truly unlimited distribution—there’s no limit on merchandising, print, broadcast, OTT or feature films. Assets can also be used for political campaigns.
- Includes up to $1,000,000 indemnification for both the user and the business.
- License covers usage across a team or company for both internal and commercial projects.
What rights are included with the Individual license?
- All licenses are royalty-free in perpetuity — you’ll never have to pay royalty fees to keep your license.
- Unlimited projects — there’s no need to track how many times you’ve used your assets.
- Licenses are valid worldwide—there are no geographic restrictions.
- Includes up to $20,000 indemnification for the individual license holder.
- License covers usage by the individual for both personal and commercial projects.
A few restrictions on the Individual license include:
- Assets cannot be used for TV, broadcast, streaming, OTT productions, or feature films
- Assets cannot be used in political campaigns
- The license and raw assets can not be transferred to any other user or organization.
What does it mean if an asset is licensed to a “business” or “individual”?
Assets licensed to a business include usage rights for your teams' seat holders, along with indemnification for your entity or company. You’re covered for up to $1M in indemnification and truly unlimited distribution. Your downloads can be shared across a team, department, or even entire company, depending on the teams who are covered in the license agreement.
Assets licensed to an individual provide legal coverage and usage rights for the individual license holder only. Standalone stock media files licensed to an individual cannot be shared with others. While you can share your finished projects, you do not have the rights to distribute the underlying, original stock media assets or project files.
Why does indemnification matter?
A Storyblocks license guarantees that any and all content use, as provided for in the contract, will not infringe on the intellectual property rights of any third party. We’ll bet our own money on it.
If claims do arise, we’ll help handle the legal claims for you and ensure you’re covered for legal payout up to your indemnification limit.
Are there other limitations?
We try to keep our licenses as restriction-free as possible, but we do have a few limitations. We've highlighted some of the most important ones below:
- You can’t re-sell or re-license any of our stock files.
- You cannot use our stock files in a way that encourages violence or for unlawful purposes.
- You cannot use our stock files as logos or trademarks.
- If there’s a recognizable person or property in one of our images or videos, we’ll clearly indicate whether that content has been “Model Released” or “Property Released.” A release means that the model or property owner gave permission for their likeness to be used in commercial projects. If you don’t see a release indicated, you can probably still use the content, but you need to get written permission from the model or property owner to be fully covered.
- You cannot use our stock files as or as part of an NFT
- You cannot use our stock files to train AI or machine learning models, or as part of projects that are created entirely by AI platforms
- You cannot upload or share music and audio files to digital streaming platforms (eg. Spotify) or sharing platforms.
- You cannot use assets in campaigns that may be considered ‘sensitive use’ or potentially offensive.
- You cannot stockpile assets for use after your Storyblocks subscription ends. The Individual license only covers assets in campaigns or projects that are published during an active Storyblocks subscription.
Check out our Individual License and Business License for the full language and details on additional limitations.
What if my company or client requires specific licensing terms?
Time to talk to our sales team. We’ll work with you to make sure everything’s covered.
Can I read the license agreements?
Of course! Here you can find the full Individual License Agreement and full Business License Agreement.
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